Best SEO Tools 2026

Semrush's pricing page shows four plans. Every plan lists 5 websites and 500 daily-tracked keywords at the low end, rising to 15 websites and 1,500 keywords on Pro+ and 40 websites and 5,000 keywords on Advanced. The newer plans also meter AI-search tracking (50 AI prompts a day on Starter, 100 on Pro+, 200 on Advanced), and extra users are an add-on from $45 a month.

Pricing: SEO plan $117.33 a month billed annually ($139 billed monthly); Starter $165.17 ($199); Pro+ $248.17 ($299); Advanced $455.67 ($549).

Free option: 7-day free trial, plus a free plan with one demo project and 10 reports a day.

Lite covers 5 projects, 750 tracked keywords and 6 months of history; Standard 20 projects, 2,000 keywords and 2 years; Advanced 50 projects, 5,000 keywords and 5 years. Each plan includes one user, with extra users priced separately from $40 a month on Lite. Ahrefs' own FAQ says it never runs discounts.

Pricing: Lite $129 a month ($108 billed annually); Standard $249 ($208); Advanced $449 ($374).

Free option: No free trial on the page we read, but cancelling returns you to Ahrefs Free, a limited version of Site Explorer and Site Audit for site owners.

Search Console's about page describes reports on your own site: queries, impressions, clicks and average position, sitemap and URL submission, index coverage, alerts, URL inspection, Core Web Vitals and rich-results reports. It does not provide keyword volumes, competitor data or a backlink database for other sites. Because it reports what Google itself recorded for your site, it is the first tool to set up whatever else you buy.

Free option: Offered to verified site owners at no charge (the page we read states no price).

Surfer's pricing page (the company now shows the name Positive Surfer) lists, billed yearly, Discovery at $49 a month (120 documents, 10 tracked pages), a $82 plan for AI search analytics (50 AI prompts daily), Standard at $99 (360 documents, 25 AI prompts weekly), Pro at $182 (50 AI prompts daily, a cannibalization report) and a $299 top plan with 100 AI prompts and API access. It is aimed at writing and optimising individual pages rather than researching backlinks.

Pricing: From $49 a month billed yearly; we could not find a monthly-billing view.

Free option: Trial terms not read.

Individual covers 1 user, 1 project, 125 tracked keywords per project, 5 competitors and 1,000 page scans; Business covers 2 users, 7 projects, 150 keywords per project and 5,000 page scans. The page showed a countdown promotion offering 5 months free on yearly plans, so yearly prices may vary. A separate lifetime option exists; we did not read its prices.

Pricing: Individual $29 a month ($16 billed yearly); Business $49 ($27.17); Enterprise $99 ($54.75).

Free option: 7-day trial.

Basic allows 100 keyword lookups per 24 hours and 200 tracked keywords, Premium 500 lookups and 700 keywords, and Agency 1,500 tracked keywords with daily rank updates (the other plans update weekly). The page says annual billing saves about 35% against monthly; we did not read the monthly prices.

Pricing: Basic $37.70, Premium $52.70, Agency $97.70 a month on annual billing.

Free option: A free account exists (limits not read); 48-hour money-back guarantee.

Core lists 10 projects, 2,000 daily-tracked keywords and 250,000 audit pages a month; Growth 30 projects, 5,000 keywords and 2 million audit pages. An agency add-on costs $69 a month on annual billing.

Pricing: Core $103.20 a month billed annually ($129 monthly); Growth $223.20 ($279).

Free option: 14-day trial, no card required; no permanent free plan.

The SEO Spider crawls a site from your own computer and audits technical issues on your own site. It does not supply keyword volumes or backlink data.

Pricing: $279 a year per licence, falling to $265 each at five to nine licences; no monthly plan shown.

Free option: Free version crawls up to 500 URLs.

Website Verdict scans a public URL across SEO foundations, keyword alignment, AI discoverability, agent readiness, search alignment, security and trust, and performance, then returns a prioritised, copy-ready Fix Pack. The paid plans add multi-page scans, white-label PDF reports, and AI engines for backlinks and content. It checks how visible a site is, including to AI search; it is not a keyword-volume or backlink database like Semrush or Ahrefs, and we have not independently tested the accuracy of its findings.

Pricing: Pro $49 a month; Agency $99; Scale $299 (monthly prices shown on its pricing page, 9 Oct 2026).

Free option: Free plan with 3 scans a day and single-URL audits; no account needed to run a scan.

Website Verdict is our own tool, built by the same team behind ProductsVerdict. We list it because it fits this category; it has not been scored against the others.