Website Builders comparison · 2026
Shopify vs Wix (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for website builders.
Winner summary
Shopify wins overall
Scoring 9.3/10 vs 8.6/10 in our 2026 review.
Cheaper
Wix
Higher rated
Shopify
Better free tier
Wix
Feature comparison
| Dimension | Shopify | Wix |
|---|---|---|
| ProductsVerdict score | 9.3/10 | 8.6/10 |
| User rating | 4.7 / 5 | 4.4 / 5 |
| Starting price | $29/mo | $17/mo |
| Free trial | 3-day free trial + $1/mo intro | Free plan |
| Best for | E-commerce | Small biz & solopreneurs |
| Badge | Editor's Choice | — |
Shopify key features
- Hosted commerce platform
- Shop App distribution
- 8000+ apps in App Store
- Shopify Payments + POS
- Headless via Hydrogen
Wix key features
- Wix ADI (AI site generation)
- Drag & drop editor
- App Market with 300+ apps
- Built-in SEO tools
- Hosting included
Shopify — pros & cons
Pros
- Best e-commerce ecosystem
- Reliable hosting & checkout
- Strong app market
Cons
- Transaction fees if not using Shopify Payments
- Theme customization needs Liquid
Wix — pros & cons
Pros
- Easiest to launch
- Massive template library
- Strong all-in-one stack
Cons
- Harder to migrate off
- Free plan shows Wix branding
When to pick which
Choose Shopify if…
- DTC brands
- Multi-channel commerce
Choose Wix if…
- Small business websites
- Portfolios
- Restaurants