Website Builders comparison · 2026
Shopify vs Wix (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for website builders.
Winner summary
Shopify vs Wix: how they differ
We have not scored Shopify against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Wix
Higher rated
Not compared
Better free tier
Wix
Feature comparison
| Dimension | Shopify | Wix |
|---|---|---|
| Starting price | $29/mo | $17/mo |
| Free trial | 3-day free trial + $1/mo intro | Free plan |
| Best for | E-commerce | Small biz & solopreneurs |
| Badge | Editor's Choice | — |
Shopify key features
- Hosted commerce platform
- Shop App distribution
- 8000+ apps in App Store
- Shopify Payments + POS
- Headless via Hydrogen
Wix key features
- Wix ADI (AI site generation)
- Drag & drop editor
- App Market with 300+ apps
- Built-in SEO tools
- Hosting included
Shopify — pros & cons
Pros
- Best e-commerce ecosystem
- Reliable hosting & checkout
- Strong app market
Cons
- Transaction fees if not using Shopify Payments
- Theme customization needs Liquid
Wix — pros & cons
Pros
- Easiest to launch
- Massive template library
- Strong all-in-one stack
Cons
- Harder to migrate off
- Free plan shows Wix branding
When to pick which
Choose Shopify if…
- DTC brands
- Multi-channel commerce
Choose Wix if…
- Small business websites
- Portfolios
- Restaurants