SEO Tools comparison · 2026
Ahrefs vs Moz Pro (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for seo tools.
Winner summary
Ahrefs vs Moz Pro: how they differ
We have not scored Ahrefs against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Moz Pro
Higher rated
Not compared
Better free tier
Tie
Feature comparison
| Dimension | Ahrefs | Moz Pro |
|---|---|---|
| Starting price | $129/mo | $99/mo |
| Free trial | Limited Webmaster Tools | 30-day free trial |
| Best for | Serious SEO teams | SMBs & SEO learners |
| Badge | Premium | — |
Ahrefs key features
- Largest backlink index
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
Moz Pro key features
- Domain Authority
- Keyword Explorer
- Link Explorer
- Site crawl
- Moz Academy
Ahrefs — pros & cons
Pros
- Best backlink data
- Reliable keyword data
- Strong UI
Cons
- No real free trial
- Credit-based limits on lower plans
Moz Pro — pros & cons
Pros
- Friendly onboarding
- Domain Authority widely recognized
Cons
- Smaller keyword/link database than Ahrefs/Semrush
When to pick which
Choose Ahrefs if…
- SEO agencies
- Content teams
- Link building
Choose Moz Pro if…
- Small business SEO
- Learning SEO