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- Starts at
- $139.95/mo
- Free trial
- 7-day free trial
- Best for
- Agencies & marketers
- Last tested
- 2026-05-15
Quick verdict
Why we recommend Semrush
- Widest feature breadth
- Strong PPC & local tools
Best for
- Agencies & marketers
Not ideal for
- Project & user limits per seat
- UI can feel busy
Score breakdown
How Semrush scores across our five evaluation dimensions.
See our review methodology for how scores are calculated.
Pros
- Widest feature breadth
- Strong PPC & local tools
Cons
- Project & user limits per seat
- UI can feel busy
Key features
- Keyword Magic Tool
- Position Tracking
- Site Audit
- Content & PR tools
- Local SEO
Pricing
Pricing changes frequently — always confirm the latest plans on the official website.
Considering Semrush? Compare the alternatives
Semrush FAQ
Is Semrush worth it?+
Semrush scores 9.2/10 in our review. It's best for agencies & marketers. Widest feature breadth.
Who is Semrush best for?+
Semrush is best for Agencies & marketers. Strengths: Widest feature breadth Strong PPC & local tools
What are the best Semrush alternatives?+
Top alternatives are Ahrefs, Moz Pro. Use the comparison links above to see how they stack up.
How much does Semrush cost?+
Semrush starts at $139.95/mo. Free trial: 7-day free trial.
What are the downsides of Semrush?+
Project & user limits per seat UI can feel busy
Final verdict on Semrush
Best use case: Agencies & marketers
All-in-one SEO + marketing toolkit
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Reader feedback
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