Email Marketing comparison · 2026
Kit (ConvertKit) vs MailerLite (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for email marketing.
Winner summary
Kit (ConvertKit) wins overall
Scoring 9.2/10 vs 8.7/10 in our 2026 review.
Cheaper
Tie
Higher rated
Kit (ConvertKit)
Better free tier
Tie
Feature comparison
| Dimension | Kit (ConvertKit) | MailerLite |
|---|---|---|
| ProductsVerdict score | 9.2/10 | 8.7/10 |
| User rating | 4.7 / 5 | 4.5 / 5 |
| Starting price | $0/mo | $0/mo |
| Free trial | Free up to 10k subs | Free up to 1k subs |
| Best for | Creators & newsletters | Small business value |
| Badge | Editor's Choice | Best Value |
Kit (ConvertKit) key features
- Visual automations
- Landing pages & forms
- Creator Network referrals
- Commerce (sell digital products)
- Tagging-based segmentation
MailerLite key features
- Drag-drop builder
- Automation workflows
- Landing pages & websites
- AI writing assistant
- Free up to 1k subs
Kit (ConvertKit) — pros & cons
Pros
- Built for creators
- Free up to 10k subs
- Excellent deliverability
Cons
- Templates feel basic
- Reporting could be deeper
MailerLite — pros & cons
Pros
- Best value at the low end
- Cleanest UI in the budget tier
Cons
- Approval process for new accounts can be strict
- Advanced automation behind paid tier
When to pick which
Choose Kit (ConvertKit) if…
- Newsletters
- Course creators
- Digital products
Choose MailerLite if…
- Bloggers
- Small e-commerce
- Service businesses