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- Starts at
- $15/mo
- Free trial
- 14-day free trial
- Best for
- B2B & advanced automation
- Last tested
- 2026-05-15
Quick verdict
Why we recommend ActiveCampaign
- Best-in-class automation flexibility
- Strong CRM tie-in
Best for
- B2B & advanced automation
Not ideal for
- Complex for beginners
- No true free plan
Score breakdown
How ActiveCampaign scores across our five evaluation dimensions.
See our review methodology for how scores are calculated.
Pros
- Best-in-class automation flexibility
- Strong CRM tie-in
Cons
- Complex for beginners
- No true free plan
Key features
- Deep automation builder
- Built-in CRM & deals
- Site & event tracking
- Predictive sending
- Conditional content
Pricing
Pricing changes frequently — always confirm the latest plans on the official website.
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ActiveCampaign FAQ
Is ActiveCampaign worth it?+
ActiveCampaign scores 9/10 in our review. It's best for b2b & advanced automation. Best-in-class automation flexibility.
Who is ActiveCampaign best for?+
ActiveCampaign is best for B2B & advanced automation. Strengths: Best-in-class automation flexibility Strong CRM tie-in
What are the best ActiveCampaign alternatives?+
Top alternatives are Kit (ConvertKit), Brevo. Use the comparison links above to see how they stack up.
How much does ActiveCampaign cost?+
ActiveCampaign starts at $15/mo. Free trial: 14-day free trial.
What are the downsides of ActiveCampaign?+
Complex for beginners No true free plan
Final verdict on ActiveCampaign
Best use case: B2B & advanced automation
Advanced automation & CRM
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Reader feedback
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