Decision engine

Compare 2–5 products side-by-side

Pick up to 5 products from any category. We line up price, features, free trial, pros, cons, best use case, and ProductsVerdict score in one view.

2/5 selected

Winner

Ahrefs

9.3/10

Backlink-first SEO suite

Highest ProductsVerdict Score™ among the 2 products selected. Best for: Serious SEO teams.

Best choice for

Attribute	Ahrefs	Semrush
Score	9.3/10	9.2/10
Rating	4.7	4.6
Price	$129/mo	$139.95/mo
Free trial	Limited Webmaster Tools	7-day free trial
Best for	Serious SEO teams	Agencies & marketers
Top features	Largest backlink index Site Explorer Keywords Explorer Site Audit	Keyword Magic Tool Position Tracking Site Audit Content & PR tools
Pros	Best backlink data Reliable keyword data Strong UI	Widest feature breadth Strong PPC & local tools
Cons	No real free trial Credit-based limits on lower plans	Project & user limits per seat UI can feel busy
Best use case	SEO agencies, Content teams, Link building	Agencies, PPC + SEO teams
	Visit Ahrefs Full review	Visit Semrush Full review