Decision engine

Compare 2–5 products side-by-side

Pick up to 5 products from any category. We line up price, features, free trial, pros, cons, best use case, and ProductsVerdict score in one view.

2/5 selected

Winner

Ahrefs

9.3/10

Backlink-first SEO suite

Highest ProductsVerdict Score™ among the 2 products selected. Best for: Serious SEO teams.

Best choice for

Attribute	Semrush	Ahrefs
Score	9.2/10	9.3/10
Rating	4.6	4.7
Price	$139.95/mo	$129/mo
Free trial	7-day free trial	Limited Webmaster Tools
Best for	Agencies & marketers	Serious SEO teams
Top features	Keyword Magic Tool Position Tracking Site Audit Content & PR tools	Largest backlink index Site Explorer Keywords Explorer Site Audit
Pros	Widest feature breadth Strong PPC & local tools	Best backlink data Reliable keyword data Strong UI
Cons	Project & user limits per seat UI can feel busy	No real free trial Credit-based limits on lower plans
Best use case	Agencies, PPC + SEO teams	SEO agencies, Content teams, Link building
	Visit Semrush Full review	Visit Ahrefs Full review