SEO Tools comparison · 2026
Moz Pro vs Semrush (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for seo tools.
Winner summary
Semrush wins overall
Scoring 9.2/10 vs 8.2/10 in our 2026 review.
Cheaper
Moz Pro
Higher rated
Semrush
Better free tier
Tie
Feature comparison
| Dimension | Moz Pro | Semrush |
|---|---|---|
| ProductsVerdict score | 8.2/10 | 9.2/10 |
| User rating | 4.3 / 5 | 4.6 / 5 |
| Starting price | $99/mo | $139.95/mo |
| Free trial | 30-day free trial | 7-day free trial |
| Best for | SMBs & SEO learners | Agencies & marketers |
| Badge | — | Editor's Choice |
Moz Pro key features
- Domain Authority
- Keyword Explorer
- Link Explorer
- Site crawl
- Moz Academy
Semrush key features
- Keyword Magic Tool
- Position Tracking
- Site Audit
- Content & PR tools
- Local SEO
Moz Pro — pros & cons
Pros
- Friendly onboarding
- Domain Authority widely recognized
Cons
- Smaller keyword/link database than Ahrefs/Semrush
Semrush — pros & cons
Pros
- Widest feature breadth
- Strong PPC & local tools
Cons
- Project & user limits per seat
- UI can feel busy
When to pick which
Choose Moz Pro if…
- Small business SEO
- Learning SEO
Choose Semrush if…
- Agencies
- PPC + SEO teams