SEO Tools comparison · 2026
Moz Pro vs Semrush (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for seo tools.
Winner summary
Moz Pro vs Semrush: how they differ
We have not scored Moz Pro against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Moz Pro
Higher rated
Not compared
Better free tier
Tie
Feature comparison
| Dimension | Moz Pro | Semrush |
|---|---|---|
| Starting price | $99/mo | $139.95/mo |
| Free trial | 30-day free trial | 7-day free trial |
| Best for | SMBs & SEO learners | Agencies & marketers |
| Badge | — | Editor's Choice |
Moz Pro key features
- Domain Authority
- Keyword Explorer
- Link Explorer
- Site crawl
- Moz Academy
Semrush key features
- Keyword Magic Tool
- Position Tracking
- Site Audit
- Content & PR tools
- Local SEO
Moz Pro — pros & cons
Pros
- Friendly onboarding
- Domain Authority widely recognized
Cons
- Smaller keyword/link database than Ahrefs/Semrush
Semrush — pros & cons
Pros
- Widest feature breadth
- Strong PPC & local tools
Cons
- Project & user limits per seat
- UI can feel busy
When to pick which
Choose Moz Pro if…
- Small business SEO
- Learning SEO
Choose Semrush if…
- Agencies
- PPC + SEO teams