Customer Acquisition Cost Calculator

Calculate CAC from marketing spend and new customers. Adjust the assumptions, review the output, and use the recommendations below to compare products or plan the next step.

Marketing and sales spend$New customersSales and marketing software$

Your result

Your estimated CAC is $80.63 per new customer.

Customer acquisition cost$80.63

Total acquisition spend$12,900

New customers160

Software share7.0%

CAC spend mix

Marketing/sales12,000

Software900

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How this calculator works

CAC is the total sales + marketing spend in a period divided by the number of new customers acquired in that period.

Formula transparency

CAC = (sales spend + marketing spend) / new customers acquired. Healthy LTV:CAC ≥ 3.

FAQ

How accurate is the Customer Acquisition Cost Calculator?

The Customer Acquisition Cost Calculator is a planning tool. It uses your inputs and standard formulas, but final decisions should include taxes, fees, vendor pricing, and professional advice where relevant.

Can I share or embed this calculator?

Yes. Use the share button or embed code on the page to reference the tool from an article, client report, or website.

What should I do after using this calculator?

Compare the estimate against real products, pricing pages, and your own historical data before choosing a vendor or budget.

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