Customer Lifetime Value Calculator

Calculate customer lifetime value from order value, purchase frequency, margin, and lifespan. Adjust the assumptions, review the output, and use the recommendations below to compare products or plan the next step.

Average order value$Purchases per yearGross margin65%Customer lifespanyears

Your result

Estimated gross-profit LTV is $936 per customer.

Customer lifetime value$936

Annual gross profit$312

Revenue lifespan value$1,440

Gross margin65.0%

LTV components

Annual gross profit312

Lifetime value936

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How this calculator works

CLV estimates the gross profit you'll earn from an average customer over the time they stay with you.

Formula transparency

CLV = ARPU × margin × lifespan

CLV = ARPU × gross margin × average customer lifespan (months).

FAQ

How accurate is the Customer Lifetime Value Calculator?

The Customer Lifetime Value Calculator is a planning tool. It uses your inputs and standard formulas, but final decisions should include taxes, fees, vendor pricing, and professional advice where relevant.

Can I share or embed this calculator?

Yes. Use the share button or embed code on the page to reference the tool from an article, client report, or website.

What should I do after using this calculator?

Compare the estimate against real products, pricing pages, and your own historical data before choosing a vendor or budget.

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