Marketing Budget Calculator

Estimate a marketing budget from revenue, growth stage, and channel mix. Adjust the assumptions, review the output, and use the recommendations below to compare products or plan the next step.

Monthly revenue$Marketing budget10%Paid media share45%

Your result

A 10.0% marketing budget equals $8,000 per month.

Monthly marketing budget$8,000

Yearly marketing budget$96,000

Paid media budget$3,600

Organic/other budget$4,400

Budget mix

Paid media3,600

Organic and other4,400

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How this calculator works

We benchmark your marketing budget as a percent of revenue against typical SaaS, ecommerce, and services ratios.

Formula transparency

Recommended budget = revenue × industry %. Typical ranges: SaaS 7–15%, ecommerce 10–20%, services 5–10%.

FAQ

How accurate is the Marketing Budget Calculator?

The Marketing Budget Calculator is a planning tool. It uses your inputs and standard formulas, but final decisions should include taxes, fees, vendor pricing, and professional advice where relevant.

Can I share or embed this calculator?

Yes. Use the share button or embed code on the page to reference the tool from an article, client report, or website.

What should I do after using this calculator?

Compare the estimate against real products, pricing pages, and your own historical data before choosing a vendor or budget.

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