Email Marketing comparison · 2026
ActiveCampaign vs Brevo (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for email marketing.
Winner summary
ActiveCampaign vs Brevo: how they differ
We have not scored ActiveCampaign against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Brevo
Higher rated
Not compared
Better free tier
Brevo
Feature comparison
| Dimension | ActiveCampaign | Brevo |
|---|---|---|
| Starting price | $15/mo | $0/mo |
| Free trial | 14-day free trial | Free 300 emails/day |
| Best for | B2B & advanced automation | Small biz on a budget |
| Badge | Premium | — |
ActiveCampaign key features
- Deep automation builder
- Built-in CRM & deals
- Site & event tracking
- Predictive sending
- Conditional content
Brevo key features
- Email + transactional + SMS + WhatsApp
- CRM included
- Automation workflows
- Landing pages
- Marketing + transactional in one
ActiveCampaign — pros & cons
Pros
- Best-in-class automation flexibility
- Strong CRM tie-in
Cons
- Complex for beginners
- No true free plan
Brevo — pros & cons
Pros
- Pay by emails, not contacts
- Transactional + marketing unified
- Strong free tier
Cons
- Editor less polished
- Daily limit on free plan
When to pick which
Choose ActiveCampaign if…
- B2B nurture
- SaaS onboarding
- E-commerce automation
Choose Brevo if…
- Transactional + marketing
- SMS campaigns