Email Marketing comparison · 2026
ActiveCampaign vs Klaviyo (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for email marketing.
Winner summary
ActiveCampaign vs Klaviyo: how they differ
We have not scored ActiveCampaign against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Klaviyo
Higher rated
Not compared
Better free tier
Klaviyo
Klaviyo
Ecommerce email and SMS built around customer data
Not yet scored
Free to 250 profiles
Feature comparison
| Dimension | ActiveCampaign | Klaviyo |
|---|---|---|
| Starting price | $15/mo | Free to 250 profiles |
| Free trial | 14-day free trial | Free plan (250 profiles, 500 emails/mo) |
| Best for | B2B & advanced automation | Shopify and ecommerce stores segmenting on purchase behaviour |
| Badge | Premium | — |
ActiveCampaign key features
- Deep automation builder
- Built-in CRM & deals
- Site & event tracking
- Predictive sending
- Conditional content
Klaviyo key features
- 250 active profiles and 500 emails/mo free
- Email, SMS and push in one flow builder
- Segmentation on order and browse history
- Customer Hub and helpdesk
- AI subject-line generation
ActiveCampaign — pros & cons
Pros
- Best-in-class automation flexibility
- Strong CRM tie-in
Cons
- Complex for beginners
- No true free plan
Klaviyo — pros & cons
Pros
- Free plan includes real automation, not just broadcasts
- Segmentation on store data is the deepest in the category
- Email support included for the first 60 days
Cons
- Paid pricing scales by active profiles and gets steep quickly
- Overkill for a simple newsletter
When to pick which
Choose ActiveCampaign if…
- B2B nurture
- SaaS onboarding
- E-commerce automation
Choose Klaviyo if…
- Abandoned-cart flows
- Post-purchase sequences
- Ecommerce SMS campaigns