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- Starts at
- $13/mo
- Free trial
- Free up to 500 contacts
- Best for
- Small businesses
- Last tested
- 2026-05-15
Quick verdict
Why we recommend Mailchimp
- Familiar brand & UI
- Huge integration ecosystem
Best for
- Small businesses
Not ideal for
- Pricing scales aggressively
- Free tier deliberately limited
Pros
- Familiar brand & UI
- Huge integration ecosystem
Cons
- Pricing scales aggressively
- Free tier deliberately limited
Key features
- Drag-drop email builder
- Audience segmentation
- Customer journeys
- Built-in CRM
- 1000+ integrations
Pricing
Pricing changes frequently — always confirm the latest plans on the official website.
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Our coverage of Mailchimp
Mailchimp FAQ
Is Mailchimp worth it?+
Mailchimp has not been scored against our rubric yet. It's best for small businesses. Familiar brand & UI.
Who is Mailchimp best for?+
Mailchimp is best for Small businesses. Strengths: Familiar brand & UI Huge integration ecosystem
What are the best Mailchimp alternatives?+
Top alternatives are Brevo, MailerLite. Use the comparison links above to see how they stack up.
How much does Mailchimp cost?+
Mailchimp starts at $13/mo. Free trial: Free up to 500 contacts.
What are the downsides of Mailchimp?+
Pricing scales aggressively Free tier deliberately limited
Final verdict on Mailchimp
Not yet scored against our rubric.
Best use case: Small businesses
Marketing platform with email at its core
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