Email Marketing comparison · 2026
Brevo vs Mailchimp (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for email marketing.
Winner summary
Brevo vs Mailchimp: how they differ
We have not scored Brevo against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Brevo
Higher rated
Not compared
Better free tier
Tie
Feature comparison
| Dimension | Brevo | Mailchimp |
|---|---|---|
| Starting price | $0/mo | $13/mo |
| Free trial | Free 300 emails/day | Free up to 500 contacts |
| Best for | Small biz on a budget | Small businesses |
| Badge | — | — |
Brevo key features
- Email + transactional + SMS + WhatsApp
- CRM included
- Automation workflows
- Landing pages
- Marketing + transactional in one
Mailchimp key features
- Drag-drop email builder
- Audience segmentation
- Customer journeys
- Built-in CRM
- 1000+ integrations
Brevo — pros & cons
Pros
- Pay by emails, not contacts
- Transactional + marketing unified
- Strong free tier
Cons
- Editor less polished
- Daily limit on free plan
Mailchimp — pros & cons
Pros
- Familiar brand & UI
- Huge integration ecosystem
Cons
- Pricing scales aggressively
- Free tier deliberately limited
When to pick which
Choose Brevo if…
- Transactional + marketing
- SMS campaigns
Choose Mailchimp if…
- Small business email
- E-commerce drip