Email Marketing comparison · 2026
Brevo vs Mailchimp (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for email marketing.
Winner summary
Brevo wins overall
Scoring 8.6/10 vs 8.2/10 in our 2026 review.
Cheaper
Brevo
Higher rated
Brevo
Better free tier
Tie
Feature comparison
| Dimension | Brevo | Mailchimp |
|---|---|---|
| ProductsVerdict score | 8.6/10 | 8.2/10 |
| User rating | 4.4 / 5 | 4.2 / 5 |
| Starting price | $0/mo | $13/mo |
| Free trial | Free 300 emails/day | Free up to 500 contacts |
| Best for | Small biz on a budget | Small businesses |
| Badge | — | — |
Brevo key features
- Email + transactional + SMS + WhatsApp
- CRM included
- Automation workflows
- Landing pages
- Marketing + transactional in one
Mailchimp key features
- Drag-drop email builder
- Audience segmentation
- Customer journeys
- Built-in CRM
- 1000+ integrations
Brevo — pros & cons
Pros
- Pay by emails, not contacts
- Transactional + marketing unified
- Strong free tier
Cons
- Editor less polished
- Daily limit on free plan
Mailchimp — pros & cons
Pros
- Familiar brand & UI
- Huge integration ecosystem
Cons
- Pricing scales aggressively
- Free tier deliberately limited
When to pick which
Choose Brevo if…
- Transactional + marketing
- SMS campaigns
Choose Mailchimp if…
- Small business email
- E-commerce drip