Email Marketing comparison · 2026
Brevo vs Klaviyo (2026 Comparison)
Side-by-side: pricing, features, pros, cons, and our editorial winner for email marketing.
Winner summary
Brevo vs Klaviyo: how they differ
We have not scored Brevo against our rubric yet, so we are not naming an overall winner here. The dimensions below are still directly comparable.
Cheaper
Tie
Higher rated
Not compared
Better free tier
Tie
Klaviyo
Ecommerce email and SMS built around customer data
Not yet scored
Free to 250 profiles
Feature comparison
| Dimension | Brevo | Klaviyo |
|---|---|---|
| Starting price | $0/mo | Free to 250 profiles |
| Free trial | Free 300 emails/day | Free plan (250 profiles, 500 emails/mo) |
| Best for | Small biz on a budget | Shopify and ecommerce stores segmenting on purchase behaviour |
| Badge | — | — |
Brevo key features
- Email + transactional + SMS + WhatsApp
- CRM included
- Automation workflows
- Landing pages
- Marketing + transactional in one
Klaviyo key features
- 250 active profiles and 500 emails/mo free
- Email, SMS and push in one flow builder
- Segmentation on order and browse history
- Customer Hub and helpdesk
- AI subject-line generation
Brevo — pros & cons
Pros
- Pay by emails, not contacts
- Transactional + marketing unified
- Strong free tier
Cons
- Editor less polished
- Daily limit on free plan
Klaviyo — pros & cons
Pros
- Free plan includes real automation, not just broadcasts
- Segmentation on store data is the deepest in the category
- Email support included for the first 60 days
Cons
- Paid pricing scales by active profiles and gets steep quickly
- Overkill for a simple newsletter
When to pick which
Choose Brevo if…
- Transactional + marketing
- SMS campaigns
Choose Klaviyo if…
- Abandoned-cart flows
- Post-purchase sequences
- Ecommerce SMS campaigns