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- Starts at
- Free to 250 profiles
- Free trial
- Free plan (250 profiles, 500 emails/mo)
- Best for
- Shopify and ecommerce stores segmenting on purchase behaviour
- Last tested
- 2026-09-09
Quick verdict
Why we recommend Klaviyo
- Free plan includes real automation, not just broadcasts
- Segmentation on store data is the deepest in the category
- Email support included for the first 60 days
Best for
- Shopify
- ecommerce stores segmenting on purchase behaviour
Not ideal for
- Paid pricing scales by active profiles and gets steep quickly
- Overkill for a simple newsletter
Pros
- Free plan includes real automation, not just broadcasts
- Segmentation on store data is the deepest in the category
- Email support included for the first 60 days
Cons
- Paid pricing scales by active profiles and gets steep quickly
- Overkill for a simple newsletter
Key features
- 250 active profiles and 500 emails/mo free
- Email, SMS and push in one flow builder
- Segmentation on order and browse history
- Customer Hub and helpdesk
- AI subject-line generation
Pricing
Pricing changes frequently — always confirm the latest plans on the official website.
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Our coverage of Klaviyo
Klaviyo FAQ
Is Klaviyo worth it?+
Klaviyo has not been scored against our rubric yet. It's best for shopify and ecommerce stores segmenting on purchase behaviour. Free plan includes real automation, not just broadcasts.
Who is Klaviyo best for?+
Klaviyo is best for Shopify and ecommerce stores segmenting on purchase behaviour. Strengths: Free plan includes real automation, not just broadcasts Segmentation on store data is the deepest in the category
What are the best Klaviyo alternatives?+
Top alternatives are Mailchimp, Brevo, ActiveCampaign, MailerLite. Use the comparison links above to see how they stack up.
How much does Klaviyo cost?+
Klaviyo starts at Free to 250 profiles. Free trial: Free plan (250 profiles, 500 emails/mo).
What are the downsides of Klaviyo?+
Paid pricing scales by active profiles and gets steep quickly Overkill for a simple newsletter
Final verdict on Klaviyo
Not yet scored against our rubric.
Best use case: Shopify and ecommerce stores segmenting on purchase behaviour
Ecommerce email and SMS built around customer data
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Reader feedback
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